In the past, when economic uncertainty hits, most companies insist on
actively tightening their belts and cutting spending to prepare for the worst. But what if this conventional wisdom is wrong?

What if the smartest move during tough times is actually to invest more aggressively in technology and innovation?

In this whitepaper, we examine:

• Recent research from Accenture on “Laggards,” “Leafroggers,” and “Leaders” in economic uncertainty
• Strategic investments that drive growth
• Quantifiable benefits and the ROI of technology investment
• Lessons learned from COVID-era economic recession